When we should be sleeping but know there is news that is going viral and we need to cover it, we are like this:
This GIF Taylor Swift reacting to Selena Gomez kissing Justin Bieber on the cheek is everything.
When that genius idea we came up with didn’t work out so well and instead spoke to our customers directly and built something with fantastic feedback, we walk like this:
78% of CMO's See Custom Content As The Future Of Marketing (Infographic)
Some of the more notable statistics in the Infographic include:
- 90% of organisations market with content
- 82% of consumers feel more positive about a company after reading custom content
- 80% believe custom content should be central to marketing work
- 70% of people would rather learn about a company through articles than an advert
- 62% of companies outsource their content marketing
- 60% of people are inspired to seek out a product after reading content about it
Look at the adorable GIF above. What you’re seeing is nothing more than a blob of disconnected, alternating smaller blobs. So why do our brains tell us that we’re looking at a trotting Dalmatian? It’s all because of a little trick our brains are playing on us known as the Law of Closure.
FYI, our CEO is a psychology nut.
When we have written so many articles today, and there is so much more viral news that needs to be covered, we just want to nap, but we can’t, so we pull ourselves together and bring the news to our loving audience.
